MarCom
This collection highlights my work at the intersection of design, storytelling, and strategy. From newsletters and social media to full campaign rollouts, each piece reflects my commitment to authentic communication and meaningful connection. Every project showcases how thoughtful design and clear messaging can inform, inspire, and engage.
Trauma-Informed Care
A milestone that turns compassion into recognition. This flyer announced LSS of Northern California’s official Trauma-Informed Care Certification! A visual celebration of empathy, stability, and healing. Designed for social media and email, it captures what’s always been at the heart of LSS: supporting, connecting, and empowering through care.
Big Day of Giving
A successful digital campaign for Lutheran Social Services of Northern California that significantly boosted donations through strategic, participant-first storytelling. I designed and curated all campaign assets: from original photography and short-form videos to participant interviews and branded flyers for social media and email marketing. The campaign drove both engagement and impact.
Fall Newsletter ‘25
A Message to Supporters
To raise awareness about a proposed law that could criminalize homelessness in the Bay Area, I designed a powerful social media post for Lutheran Social Services of Northern California. Centered around empathy and advocacy, the design paired impactful visuals with clear messaging to highlight the effects on people of such legislation. The post aimed to inform the public, mobilize support, and affirm LSS’ commitment to protecting the dignity and rights of unhoused individuals.
Planned Giving
Digital and print ads for LSS of Northern California highlighting the lasting impact of legacy gifts and the importance of being prepared for these moments. The design combines human-centered imagery and thoughtful hierarchy to communicate trust, stability, and purpose while maintaining brand consistency.