Nature Speakz Bay Area is a new neuroaffirming nonprofit providing inclusive, nature-based recreational programs led by two best friends, a speech-language pathologist and an occupational therapist. Their work is centered around autonomy, confidence, neurodiversity, and meaningful community participation.

The Goal

To design something that reflects the way Nature Speakz supports communication, sensory regulation, and connection through nature.

Design Approach

The focus was grounding communication in nature. A rooted “N” serves as the foundation of the wordmark, symbolizing growth, connection, and support. The contrasting, but common colors and minimal structure allows the logo to feel calm, approachable, and expressive, reflecting Nature Speakz Bay Area’s neuroaffirming, nature-based mission.

Visual Exploration

Visual exploration focused on merging nature and communication through typography rather than literal symbols. Early sketches tested rooted forms, hierarchy, and negative space to represent foundation, growth, and voice. By exploring restraint and clarity, the direction evolved into a grounded wordmark that communicates connection through nature in a subtle, approachable way.