Soul Street honors Black excellence, culture, and community through a brand built on legacy and collaboration.
Its logo, inspired by the Adinkra symbols Bese Saka and Nsaa, reflects abundance, unity, and authenticity. A visual emblem of collective strength and entrepreneurial spirit.

The Challenge

Soul Street is a collective movement rooted in Black excellence, entrepreneurship, and community. Created by four Black-owned San Jose businesses, it represents unity and progress. This logo is a visual tribute to our shared past, present, and future.

Black entrepreneurship and culture often struggle for visibility in today’s fast-moving urban landscape. Soul Street was created to change that. This logo is a visual representation of uniting local Black-owned businesses under one powerful, collaborative identity.

Design Factors

To establish Soul Street as a lasting symbol of Black excellence, entrepreneurship, and cultural pride not just in San Jose, but far beyond.

  • Create a vibrant and recognizable visual identity that embodies unity and legacy.

  • Build a platform that honors and amplifies the voices of Black entrepreneurs and creatives.

  • Cultivate a community hub that celebrates, preserves, and uplifts Black culture for generations to come.