Soul Street is more than a brand, it’s a movement. Born from the collaboration of four Black-owned businesses in the heart of San Jose. Jackie’s Place, Nirvana Soul Coffee, Ashy Aromas, and St. Claire Market . Soul Street represents a bold step toward collective legacy. It’s a tribute to Black excellence, entrepreneurship, and cultural pride rooted in the past, thriving in the present, and building toward a future powered by community. This logo is the bold, visual depiction that honors where we (not just black Americans, but all  who make up our community) have come from, who we are, and where we’re going together.

The Problem?

In a rapidly evolving urban landscape, the rich tapestry of Black entrepreneurship, cultural legacy, and community cohesion often struggles for visibility and sustained support. Existing platforms frequently fall short in holistically representing the depth and breadth of these contributions, leaving a gap where collective power and shared heritage could thrive. This fragmentation hinders opportunities for inter-business collaboration, limits access to broader audiences, and can dilute the profound impact that unified Black-owned enterprises can have on their local communities.